Dakota Johnson showed just how glamorous she can be in everyday life in her new ad campaign for Gucci’s signature bag.
The 33-year-old actress, whose status as a so-called ‘nepo baby’ has been in the news recently, starred in a new ad for the brand in which she is seen going about her daily chores while sometimes carrying Gucci’s Jackie 1961 bag.
The brand’s flagship bag, which features a signature crescent shape and ‘piston rig’, was featured in several iterations as Dakota hit the gym or picked flowers around town.
The video had a modern, tough look that was akin to celluloid, and several shots captured the 50 Shades of Gray star from a distance, as if they were captured by the paparazzi.
Running around town: Dakota Johnson, 33, is snapped on the move in a new ad for Gucci’s classic 1961 Jackie bag.
The 50 Shades of Gray star was snapped on paparazzi-like footage as she ran errands and attended social events with her trusty bag
Dakota’s ad opened as she was finishing her shopping and carrying several bags in her hands.
But right behind the hard paper bags was her brown Jackie 1961 bag, hanging in the crook of her arm.
She showed off her stellar figure in a black leather miniskirt with a gray and white crop top with long sleeves.
Dakota had her long brown locks down to her chest and wore chic bangs.
Stocking Up: The ad opened as she finished shopping and was carrying several bags in her hands
Hidden: But right behind the stiff paper bags was her brown Jackie 1961 bag, hanging from the crook of her arm
Flying: After a drive in West Hollywood, the daughter of Don Johnson and Melanie Griffith made a phone call while walking
After a drive in West Hollywood, the daughter of Don Johnson and Melanie Griffith made a phone call while walking.
She wore a sleek black sleeveless dress covered in a playful ice cream cone design, as she held her green bag in front of her as she lowered her ruffled top which billowed in the breeze.
A mix of more staged and faux-candid shots showed her leaving the gym in a Gucci print crop top and matching tights, while staying on topic with the fashion house’s striking blue Jackie 1961 crocodile print bag.
She preferred a more modest black version of the bag as she carried a bouquet of flowers.
Back in black: She wore a sleek black sleeveless dress covered in a playful ice cream cone design as she held her green bag in front of her as she lowered her ruffled top which billowed in the breeze
Sweating: A mix of multiple staged and fake candid photos showed her appearing to leave the gym in a Gucci print crop top and matching leggings
Blue mood: She stayed on topic with a striking blue Jackie 1961 crocodile bag from the fashion house
Beautiful: She favored a more modest black version of the bag as she carried a bouquet of flowers
Dakota returned again with an attractive brown bag as she descended the escalator after a business meeting.
The ad ended with a shot of Dakota joined by an anonymous-looking man as she got into her SUV and drove away.
The video is again designed to mimic the paparazzi look by showing her hiding her face with her hand before driving away.
Business chic: Dakota is back again with a striking brown bag as she heads down the escalator after a business meeting
Undercover: The ad ended with a shot of Dakota joined by a seemingly anonymous man as she got into her SUV and drove away. The video is again designed to mimic the paparazzi look by showing her hiding her face with her hand before driving away
The ad campaign, shot by British photographer Glen Luchford, is also inspired by the bag’s namesake, former first lady Jacqueline Kennedy Onassis, who was a fan of the bag in the 1970s and was often seen wearing it by the paparazzi.
“Jackie is the perfect bag,” Dakota told British Vogue. ‘It’s a size and it’s so chic.’
Although the actress sported her brown signature tresses in the ad campaign, last month she was mostly seen sporting platinum blonde hair while filming a scene for her upcoming film Daddio with her co-star Sean Penn.