Fashion artist Daniel Arsham has become a true designer himself, at the helm of his recently launched label Objects IV Life. Now, the multi-millionaire is taking her fresh title to new heights, with the announcement of her first show during Paris Fashion Week. The presentation, which takes place on January 19, will offer a first look at the brand’s Chapter 003 collection.
Details about the occasion are scarce, but if the line is anything like Object IV Life’s Chapter 001 collection, which launched last June, it will likely include a well-rounded offering of unisex ready-to-wear, footwear and accessories.
Arsham, who currently boasts more than 1.3 million Instagram followers, broke into the mainstream for his concept of “fictive archaeology,” which conjures modern artifacts like eroded cultural objects and disintegrated technological devices out of materials like sand and selenite crystals. His works caught the eye of the fashion industry; and over the past five years, Arsham has lent his signature aesthetic to fashion brands including Dior, Tiffany, Rimowa, adidas and Uniqlo.
“Tradition and modernity are things we try to bring together, and Daniel helps us do that,” said LVMH’s Alexandre Arnault, who previously hired Arsham to create “fictional archeological” versions of Rimowa suitcases and Tiffany boxes, via Fashion business. “In addition, he is very powerful on social media and participating in this conversation has been successful for us. He helped us reach a new client base.”
Arsham launched Objects IV Life 2022, with London-based brand accelerator Tomorrow, offering investment and shared services to a range of emerging fashion labels including Martine Rose, Charles Jeffrey’s Loverboy, Arnaul Vaillant and more. Arsham signed on with group chief executive Stefano Martinetta in 2019, when he built the brand’s founding team, which includes Tomorrow’s chief development officer Julie Gilhart, former Acne Studios head of design Matthew Grant and ex-Burberry sales director Judy Collinson.
“Objects IV Life consists of core pieces that intend to build a wardrobe of uniforms for a creative lifestyle,” Arsham previously said of the brand’s identity. “Designed between New York and London, all clothes are made in Portugal and Los Angeles with custom equipment from Italy.”
Revisit the brand’s workwear-focused collection from Chapter 001 here, and stay tuned for Daniel Arsham’s debut Objects IV Life show during Paris Fashion Week on January 19.
In more fashion news, Heron Preston will be making his New York Fashion Week debut this February.