Entering its 40th anniversary, OLEHENRIKSEN announces the introduction of fashion designer Anina Bing as its first global Scandi brand advisor

NEW YORK, January 17, 2023 /PRNewswire/ — In celebration of its 40th anniversary, award-winning skincare brand, OLEHENRIKSEN®, extends its Scandinavian heritage with the release Anna Bing, founder and chief creative officer of her eponymous label, as their first global consultant for the Scandi brand. The introduction of this strategic partnership will showcase the richness of Scandinavian culture, including the many benefits associated with the Scandinavian lifestyle, wellness and skincare, and put Scandinavian values ​​such as hygge back on the map.

(L to right) Ole Henriksen and Anine Bing.  Author of the photo: Jojo Korsh

(L to right) Ole Henriksen and Anine Bing. Author of the photo: Jojo Korsh

At its core, Scandinavia represents a larger-than-life culture built on the small things, such as the Danish-born practice of hygge, defined as a sense of comfort and contentment brought about by simple efforts. With countries in the region boasting some of the happiest populations in the world, since its inception, OLEHENRIKSEN has infused Scandinavian and hygge philosophy into its products. Whether it’s the locally sourced ingredients that power the brand’s skincare products or the value of the moments spent applying them, OLEHENRIKSEN categorically supports this diverse and traditional culture with Scandinavian skin wellness at the forefront.

Brand founder born in Denmark Ole Henriksen personal experience with cystic acne inspired him to create a wellness-focused skincare line inspired by his Scandinavian roots. Infused with powerful acid blends and botanicals sourced from Scandinavia, such as Nordic birch sap, snow lotus and alpine willow extracts, each indulgent ingredient and product makes every application an occasion to be embraced.

Elaborating on the importance of capitalizing on the brand’s storied history, OLEHENRIKSEN’s Vice President of Global Marketing, Rachel Bergstock, “We are a brand born in Scandinavia and as we enter our 40th year, we are returning to our roots anchored in Scandinavian skin wellness, realizing that this all-encompassing ethos sets us apart. By signing Anna Bing as our global Scandi brand advisor and partnering with other Scandi influencers globally will help amplify different elements of the culture and our Scandinavian-inspired approach to skin wellness in a fresh, modern way.”

Widely known for her simply cool wardrobe essentials, Bing has been recognized as an authority on Scandinavian style since launching her namesake brand in 2012. Inspired by Scandinavian simplicity and American energy, Bing has built a global fashion house focused on everyday wardrobe styles and investment pieces for the modern woman. who are looking for a timeless but rebellious approach to style. Turning her sights on skin as Scandi’s first global brand advisor, in this new role she will lend her expertise in Scandi-forward skincare and lifestyle practices to the OLEHENRIKSEN brand.

“I’ve been a long-time fan of OLEHENRIKSEN skincare, so I was immediately interested when the brand approached me about this partnership,” he says Anna Bing. “Our shared passion for Scandinavian culture creates such a unique synergy and I really am rejoicing bringing to life many of the exciting concepts we are working on.”

Bing’s role with the brand will be extensive, ranging from social media content creation to cross-brand collaboration. During the partnership, Bing will lead a 6-part mini-series, providing an inside look at the best of Scandinavian skin and wellness with Bing’s secrets to achieving her effortless style, morning wellness tips and, of course, her favorite OLEHENRIKSEN products. Aiming to illuminate Scandinavian culture, this exclusive content will effectively align skin care and wellness practices in general, highlighting OLEHENRIKSEN as a lifestyle brand that goes beyond skin care.

“There are few people I’ve met who are as strong and elegant as Anine. I’ve admired her impactful, eclectic and classic designs for years and I couldn’t be happier to have her join the OLEHENRIKSEN team as our first ‘Global Scandi Brand Advisor,'” says the founder. brand OLEHENRIKSEN, Ole Henriksen. “Not only can we relate to many of the elements that make Scandinavian culture so rich, from the hygge philosophy to living a simple life full of joy and positive affirmation, we have a lot to infuse this tangible energy into the brand. Anine has brought a new and fresh meaning Scandi-cool both globally and within America, while staying true to her Danish roots. Her leadership and expertise within the space, paired with her perspective on Scandi lifestyle, wellness, skin care and style, make her the perfect partner for OLEHENRIKSEN.”

OLEHENRIKSEN involved key Scandinavian creators including Linda HallbergCeval, Nnenna Echem and much more to create a robust content series that highlights the Scandi lifestyle. Featuring fresh and modern faces straight from the region, the introduction of this content will immerse people in the richness of the culture through elevated storytelling.

With content that already appears in January 2023follow the brand’s social channels, including OLEHENRIKSEN Instagram, TikTok and YouTube, and expect to fall in love with the rich Scandinavian heritage that these forward-thinking partnerships bring together.


ANINE BING is Los Angeles based fashion brand he founded Anna Bingfounder and chief creative officer, i Nicolai Bing, founder and chief executive officer. Inspired by Scandinavian simplicity and American energy, ANINE BING has built a global fashion house focused on everyday wardrobe essentials and investment pieces for modern women looking for a timeless yet rebellious approach to style. Driven by a highly engaged social media following and a modern approach to immediate delivery, the brand has become a multi-million dollar business that has been growing since its launch in 2012.


OLEHENRIKSEN Skin care was born out of a young man’s persistence to heal his own skin. His story begins in a small Danish town, where at the age of 18, Ole was plagued with cystic acne, forcing his otherwise bright personality to turn inward. Finally, after a chance encounter with a renowned holistic skin care healer, he was inspired to embrace the transformative power of skin care. As the acne cleared, Ole’s bright and radiant personality returned. Transforming lives through skin wellness has become Ole’s life’s work, and it is his dedication to transformative skin care that has led him to become the world’s first celebrity facialist. “Ole Glow” became so desirable that in 1983 he decided to bottle his expertly crafted formulas and launch his namesake brand, OLEHENRIKSEN Skin care.

Today, the mission continues. OLEHENRIKSEN believes in the proven philosophy of skin care – exfoliation combined with compensation for radiant skin. We believe in the power of acids that restore the skin – vitamin C and AHA are our mainstay. We believe in the Scandinavian principles of wellness. We believe in skin care that is a pleasure to use—because a happy face is a beautiful face

We are OLEHENRIKSEN skin care Clinical Scandinavian skin care. Joy and results in every bottle since 1983. OLEHENRIKSEN is CLEAN at SEPHORA, cruelty-free, paraben-free and phthalate-free for fair skin with a clear conscience.

OLEHENRIKSEN was acquired in 2011 by KENDO Brands, an incubator of owned beauty brands Pariswith the headquarters of LVMH Moet Hennessy Louis Vuitton, the world’s leading group of luxury products. For further information, visit www.olehenriksen.com.



With headquarters in San Francisco, CA, KENDO creates or acquires cosmetic brands and focuses on developing them into global powerhouses. The portfolio consists of OLEHENRIKSEN, KVD Beauty, Fenty Beauty by Rihanna, Fenty Skin by Rihanna, Fenty Fragrance by Rihanna and Lip Lab. The name KENDO is a play on the phrase “can do”. What characterizes KENDO is its commitment to product quality, innovation and authentic storytelling. The brands within the KENDO portfolio are distributed in 35 countries around the world.





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