F1 2023 car launch and color reveal: dates and locations

While 2022 was a season of dominance for Red Bull, culminating in Max Verstappen’s second consecutive world title, 2023 could be much closer as Ferrari and Mercedes look to continue their pursuit after a fierce battle for second place.

New driver line-ups, major off-track changes and subtle technical tweaks have the potential to shake up the pecking order, but the question still remains: Will anyone be able to catch the galloping Red Bulls and their high-flying Dutchman?

We will get the first hints of the answer in February when the covers are removed from this year’s cars. As always, teams will likely keep anything truly groundbreaking away from the cameras until testing begins at the end of the month, and some will only show their updated color, but we’ll see some of the new concepts for 2023.

Here are all the latest launch dates and times for all the 2023 cars ahead of the new Formula 1 season.

Red bull

Launch date: February 3rd

As it stands, Red Bull will be the first team to start the 2023 season, with the unveiling taking place on February 3rd in New York.

There was little room for improvement from Red Bull in 2022, as the team completed one of the most dominant seasons in recent F1 memory, taking 17 race wins and the drivers’ and constructors’ world championships.

Even with the cost cap penalties trying to overshadow its huge achievements, Red Bull will once again be aiming for the lead from the front in 2023, with Max Verstappen looking to win a third consecutive world title and Sergio Perez continuing to establish himself as a top F1 talent.

Daniel Ricciardo also joins the team as a third driver, after being replaced by Oscar Piastri at McLaren.

Red Bull USA 2022


Launch Date: February 6th

As it stands, Williams will be the first team to go into the 2023 season, with the livery unveiled on February 6 – live from the team’s website and app.

Williams endured another difficult year in 2022, falling to last place in the constructors’ standings despite key performances from Alex Albon and an outstanding backup drive from Nyck de Vries at Monza.

This year signals another period of change as he part ways with Nicholas Latifi and team boss Jost Capita.

F2 star Logan Sargeant was announced as Latifi’s replacement shortly before the end of the season, racing alongside Alex Albon for 2023. Off the track, former Mercedes strategy director James Vowels, who helped the Silver Arrows to eight constructors’ world titles, will replace Capita in the team’s main .


Launch Date: February 11th

AlphaTauri wants to capitalize on F1’s global appeal with AT04: Nyck de Vries and Yuki Tsunoda are scheduled to appear on February 11 in New York. This will only be a livery showcase with the actual car to be revealed during pre-season testing.

A disappointing 2022 saw AlphaTauri drop to ninth in the constructors’ standings after finishing an impressive sixth the year before. But 2023 signals an opportunity for redemption, with de Vries joining the team to replace Pierre Gasly and Tsunoda staying to complete an exciting driver line-up.

Aston Martin

Launch Date: February 13th

2023 marks a new era for Aston Martin, with the AMR23 to be unveiled on February 13 at the Silverstone headquarters, alongside a partially refreshed driver line-up of Fernando Alonso and Lance Stroll.

Aston Martin 2022 Zandvoort

Since its re-entry into F1, the team has struggled to gain traction in its quest to return to the top of the grid. Despite finishing seventh in the constructors’ standings in 2022, the British manufacturer found momentum at the end of the season, finishing inside the top ten in eight of the last ten races.

Alonso’s arrival to replace the retiring Sebastian Vettel could be just what is needed for Aston Martin to maintain its upward trajectory, as it looks set to begin a move to its new factory later in the year — the foundation, it hopes, for a challenge championship.


Launch Date: February 13th

McLaren shares its launch date with Aston Martin: the team will unveil its car at the McLaren Technology Center on February 13.

Oscar Piastri will join Lando Norris to complete the youngest driver pairing on the grid, with Daniel Ricciardo forced out of the Red Bull reserve role.

McLaren struggled to cope with last year’s regulation changes and, combined with Ricciardo’s difficulties, dropped from fourth to fifth in the constructors’ standings. The job of returning McLaren to the helm will fall to newly appointed team boss Andrea Stella, who has been brought in to replace the outgoing Andreas Seidl.


Launch Date: February 14th

Known for its grandeur and frivolous revelations of the past, surprisingly little is known about Ferrari’s 2023 car launch. So far, the only confirmed detail is the date, with Project 675 (the name of its 2023 entry) set to be revealed on February 14th.

2022 was a tough year for F1’s most historic manufacturer as he fell in the title race against Red Bull and Max Verstappen. This led to a major change at the top, with former Alfa Romeo team boss Fred Vasseur joining the team in place of Mattia Binotto.

Ferrari 2022


Launch date: February 15th

The F1 W14 E Performance, the successor to the surprisingly troubled W13, will be launched on February 15.

The Silver Arrows salvaged a difficult 2022 season, starting with a poor performance and ending up in a fierce battle for second place in the Constructors’ Championship.

Heading into 2023, Lewis Hamilton and George Russell will be looking to continue the momentum they found in the second half of the 2022 season, hoping to fully regain their winning status.

Mick Schumacher also joined the team as reserve driver after being replaced by Nico Hulkenberg at Haas.


Launch Date: February 16th

Alpine will unveil its 2023 line-up on February 16 in London, alongside its all-French driver line-up of Esteban Ocon and Pierre Gasly.

The team continued their promising 2021 season, with an even better 2022, finishing ahead of McLaren but still well behind Mercedes.


Launch date: TBC

Haas finally found an upward trajectory in 2022, jumping to eighth in the constructors’ standings and even taking pole position at the sprint race in Brazil.

The team is yet to confirm launch information, but enters the new year with a partially rejuvenated driver line-up of Kevin Magnussen and Nico Hulkenberg, who completed his full-time return to F1 after being replaced at Renault in 2019.

2023 marks another opportunity for Haas to return to their once competitive status, with consistency and experience looking to lead the way.

Haas Brazil 2022

Alfa Romeo

Launch date: TBC

Alfa Romeo suffered through a rollercoaster 2022 season, eventually falling to sixth in the constructors’ standings after a promising start.

In 2023, Alfa Romeo will start the year under new management, with the departure of Fred Vasseur as team principal. So far, the team has yet to name a direct replacement for Vasseur, but has appointed Andreas Seidl as Sauber’s new CEO, who leads the team.

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