Godzilla Fashions hit the runway at Milan Fashion Week for the Dhruv Kapoor Fall/Winter 2023 collection.

India’s leading contemporary brand Dhruv Kapoor starts a Godzilla collaboration as part of their Fall/Winter 2023 menswear collection on the catwalk at Fashion Week in Milan. Dhruv Kapoor’s work remains an excellent reflection of a contemporary society that upholds the values ​​of freedom, vitality, eternity and the realization of our greatest potential as individuals and communities. Through a collaboration with the Godzilla brand, this transgressive message explores “The Awakening.” At the intersection of high fashion and pop culture, Dhruv Kapoor x Godzilla features iconic characters such as Godzilla, Mothra, King Ghidorah and Mechagodzilla, uniting cutting-edge contemporary design with the rich heritage of Godzilla, who first appeared on the big screen in 1954 in Japan’s Gojira. Since then, more than 35 films have been made, spawning a multi-billion dollar franchise and a global fandom that has continued to grow over several decades.

Kapoor draws a parallel between Godzilla’s infamous monsters and our alter-egos, portraying the former’s true powers as a means to embrace, protect and restore our whole being. The unisex capsule explores oversized draped shirts and comic book kimono shirts alongside oversized designer windbreakers and character T-shirts. All fantastic prints and silhouettes to explore an unexplored side of you.

Kristin Parcell, CEO of Toho International says: “Dhruv Kapoor’s aesthetic and focus on sustainability fit well with the themes and characters of the franchise, making this the perfect collaboration for the legendary Godzilla’s first steps on the Milan runway. We are sure fans will be impressed with this ready-to-wear fashion collection.”

Toho International, Inc., a subsidiary of the US-based Japanese studio, has brought classic Godzilla, with 70 years of storytelling and monster mayhem, brand awareness and excitement to audiences worldwide through a comprehensive licensing program that includes toys and collectibles, games , clothing, accessories, publishing, seasonal, household goods, food and drink and many other categories. With more than 25 live-action films, numerous animated films and series, and new action-packed content to come, Toho has captured the love and attention of Godzilla fans around the world. Always-on content available on multiple streaming platforms has put Godzilla and other Toho monsters at the forefront of consumers’ minds as the franchise gears up for an exciting next generation of storytelling and fandom.

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