Spray Lake Sawmills Family Sports Center is changing its name to SLS Center

As part of the rebranding, SLS Center also introduced a new slogan – “Heart of the Community”.

To welcome the new year under a new moniker, Spray Lake Sawmills Family Sports Center has announced plans to rebrand Cochrane’s marquee sports and recreation facility, rebranding the multi-sport recreation complex as Spray Lake Sports Center or SLS Center moving forward.

The news was announced at a press conference on January 13, attended by facility staff, media, local dignitaries and representatives of Spray Lake Sawmills.

In the past, the SLS Center has hosted talented athletes like Calgary Flames hockey player Dillon Dube at the center, along with the Cochrane Farmers Market, graduation ceremonies, a circus and several outdoor events during the pandemic.

With Cochrane’s continued growth, the number of visitors to the SLS Center exceeds 1,000,000 people annually, according to a press release sent out prior to the event.

As part of the rebranding, SLS Center also introduced a new slogan – “Heart of the Community”.

The event, held at the SLS Sports Centre, featured a presentation by Head of Sales and Marketing Michelle Everett and was hosted by former CBC radio and television host Doug Dirks.

“I’m just proud to be here and represent downtown,” Everett said. “AND [to] take it to a new level for the city, the community, and we’ll see where it goes in the future.”

The 325,000 square foot multi-sports complex has been a staple in Cochrane for 21 years. Spray Lake Sawmills was one of the driving forces behind the recent rebranding. Vice President of Finance and Chief Financial Officer Pat Findlater spoke on behalf of the company on Friday.

“On behalf of Barry Mjolness, who is the owner, our executive team and all the employees at Spray Lake Sawmills, we certainly want to congratulate the SLS team,” said Findlater. “And all individuals involved in the realization of this project.”

Deputy Mayor Morgan Nagel spoke on behalf of Cochrane City Council, thanking Spray Lake Sawmills for the company’s support of the center over the past two-plus decades and the work of the SLS Center team during the COVID-19 pandemic.

“You did an outstanding job and the City owes you a huge debt of gratitude,” Nagel said.

division 2 gr. Kevin Hanson spoke on behalf of the Rocky View County Council, noting that Rocky View County recognizes the importance of recreation within a rural municipality. Rocky View County and the City of Cochrane have a cost-sharing agreement when it comes to funding the Cochrane-based site.

“On behalf of our Rocky View council and management, the district applauds both the society and Spray Lake Sawmills for their full and honest relationship,” Hanson said. “Congratulations to you both.”

Ozzie Sawicki, president of the Cochrane Chamber of Commerce and program director of Canadian Adaptive Snowsports Alberta, the organization that represents disabled skiers and snowboarders in the province, spoke about the role the SLS Center played in creating the Canadian pair based in Cochrane. – Center for training in snow sports. He said what started as an idea six months ago has evolved greatly.

“This program wouldn’t exist if this facility didn’t exist,” Sawicki said. “This is our training base on dry land.

“Congratulations on the new name, the new brand, and we will be proud to wear this new logo and this brand in the coming year.”

At the end of the event, SLS Center Executive Director Erin Wagner thanked the attendees, the SLS Sports Center team and everyone who was involved in the rebranding process.

“On behalf of the entire team here at SLS Center, we are committed to serving our community [by] providing wellness opportunities that excite and inspire our community to be active and connected through play,” said Wagner.

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