The most interesting sports business stories this week

In this week’s SportsMoney Playbook: All-American F1 plan, Jake Paul’s lucrative MMA contract and MLB record earnings. Plus: Why Damar Hamlin’s health scare is a wake-up call for the NFL.

Professional football

The NFL wants to welcome more women as fans, but its female ratings have fallen over the past eight years, and the league’s reactions to recent sex scandals make a turnaround less likely.

Sports business

Sports teams were one of the best-performing asset classes in 2022, appreciating across nearly every segment. All 11 of these franchises jumped 40% or more.


The soccer world may be in love Kylian Mbappé and Erling Haalandbut one industry report lists English Jude Bellingham as the most valuable football transfer value in the world.

With her trophy case almost full, the great player of the English Women’s Super League Jordan Nobbs he leaves Arsenal for Aston Villa in the hope that more game time will help her win her way into England’s World Cup squad this summer.

After deciding not to renew his ties with the 2022 US men’s and women’s national teams. ESPN and analyst Taylor Twellman have diverged, completing the distance of the network from American Football.


Even with low attendance in the last two years, PGA TourThe annual January stop in Maui has grown into one of the most prestigious and lucrative events on the entire tour calendar.


Video from Dana White slapping his wife on New Year’s Eve sent shock waves UFC of the world and the parent company Endeavorthe share price fell significantly.


MLB set a new revenue record in 2022 at $10.8 billion, proving that media rights deals can offset league-wide declines in attendance.

Sports business

Mavericks owner Mark Cuban he is known for his deal-making skills at ABC Aquarium for sharksbut this Forbes investigation reveals that the show’s seemingly life-changing moments aren’t always what they appear to be.

Featured story

Where is sports betting legal? A guide to all 50 states

In the first ten months of 2022, Americans legally bet $73 billion on sports, which is 70% more than the previous year. Sports betting is now legal in 36 states, and one expert predicts legal action in nine or 10 other states this year. Find out where legal sports betting could go in the near future.

Hot Reads

Upon further review

Jake Paul has made waves in the world of boxing over the past few years, and now he’s expanding his reach into MMA, teaming up with the Pro Fighter League in a new promotion that will pay competitors 50% of all event revenue. Regardless of Paul’s skill or success in any fighting style, this move once again proves his talent for grabbing headlines and making a lot of money. In May, we took a deep dive into his business empire.

The last word

“Sometimes things come out and I just laugh, people have no idea what kind of deal I have and what kind of approach I have.” — CJ McCollum

CJ McCollum spoke with us about the new chardonnay he’s debuting under his wine brand, one of many extensive business ventures the Pelicans guard has been developing since entering the NBA in 2013. He says he’s invested in real estate, restaurant franchises, land acquisitions, crypto and more. which the public does not yet know about. Learn more about his strategy.

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