Twitter launched “Blue for Business” last week along with the relaunch of Twitter Blue. At that time, the social network awarded companies with a golden tick. Now he offers some more details.
In addition to Blue for Business, Twitter also offers an additional badge – see our guide to ticks and badges – to help organizations identify brands and people associated with them.
Twitter product manager Esther Crawford said the social media platform is launching a pilot program for Blue for Business with select companies. The company plans to expand this to more organizations next year, Crawford said.
Those with Blue for Business will also receive a small badge next to their name to display on their profile, indicating to others that they are affiliated with that organization. For example, you might see a square Twitter badge next to Crawford’s display name.
Brands, media houses and others now have a square profile picture, instead of a round one, which makes another clearer difference. But it is not clear if the square profile picture is part of the Blue for Business package.
Twitter has yet to share details on how much it will charge for Blue for Business and what other perks it might include, but it said “a company can link any number of its affiliated individuals, companies and brands to its account.”
The company said organizations, media outlets and sports teams can use the feature to link the accounts of their employees, journalists and players.
“By creating this connection, we enable companies to create networks within their own organizations – on Twitter. Companies can connect their leadership, brands, support, employees or teams. Journalists, sports team players or movie characters can all be connected,” Twitter said in blog post.
While identifying associated brands and employees is a nice feature for businesses, they would like to get a lot more out of this plan.
Twitter has had a rollercoaster in the last 48 hours. The company has implemented a terrible policy of banning links and handling other social networks like Facebook, Instagram, Mastadon and even linking tools in bio Linktree and lnk.bio. After facing backlash over it, Twitter quickly deleted the tweets and a policy page detailing the post. On the other hand, Twitter boss Elon Musk released a poll asking people if he should step down as CEO — and 57% of people voted in favor.